The SmashPay Cash discount program is a way to mitigate nearly 100% of your credit card processing fees. Merchants notify their customers that all prices displayed in the business represent a cash discount price. For customers that choose the convenience of paying by credit card there will be a small service fee applied to the transaction. Our patented technology will pass on this service fee through your credit card terminal.
Michael Katz, spokesman for the Federal Trade Commission, said in May of 2011: The Dodd Frank law of 2011 prohibits a payment card network such as Visa “from inhibiting the ability of anyone to provide a discount for payment by cash, checks, debit cards, or credit cards, “said Katz.” Neither surcharging or cash discount is illegal.”
The card brands have agreed that cash discounting is acceptable as long as appropriate signage is used. SmashPay will provide you with the signage needed. See references below for further details from Visa and MasterCard.
It is a good question and we won’t pretend that you won’t have some conversations with your customers however we have found that the vast majority of your patrons will accept the program without a second thought. For instance most Americans pay 2 to 4 dollars for the convenience of withdrawing money from an ATM when they could go by their bank branch and pay no fee at all.
We will gladly convert your account to traditional pricing at a better rate than what you had before.